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FINU Privacy Policy

Last Updated: 5 June 2026

This Privacy Policy explains how Emerge LLC, a company incorporated in Sharjah Media City (Shams), United Arab Emirates ("Emerge", "FINU", "we", "our" or "us"), collects, uses, stores, shares and protects your personal information when you use the FINU mobile application, website and related services (collectively, the "Services").

At FINU, protecting your privacy is fundamental to building trust. We are committed to handling your personal information responsibly, transparently and securely.

By using FINU, you acknowledge that your information will be processed in accordance with this Privacy Policy.

1. Who We Are

FINU is an AI-powered financial assistant operated by Emerge LLC.

Our mission is to help people better understand and manage their finances through artificial intelligence, financial insights and personalized experiences.

If you have questions regarding this Privacy Policy, please contact us:

Emerge LLC
Sharjah Media City (Shams)
United Arab Emirates

Email: hello@meetfinu.com

Website: https://meetfinu.com

2. Information We Collect

The information we collect depends on how you use FINU and the features you choose to access.

A. Information You Provide

You may provide information including:

  • full name;
  • email address;
  • phone number;
  • date of birth;
  • country of residence;
  • profile information;
  • account preferences;
  • customer support communications;
  • feedback and survey responses.

B. Financial Information

If you choose to connect financial accounts or upload financial information, FINU may process:

  • bank statements;
  • account balances;
  • transaction history;
  • spending activity;
  • recurring payments;
  • subscriptions;
  • income information;
  • budgets;
  • financial goals;
  • uploaded financial documents.

FINU only processes this information to provide the Services you request and improve your user experience.

C. AI Conversations

When you interact with FINU's AI assistant, we may process:

  • prompts you submit;
  • questions you ask;
  • AI conversation history;
  • uploaded documents;
  • user feedback on AI responses.

We use this information to deliver AI-generated responses, improve our Services and enhance the quality and safety of our AI systems.

D. Technical Information

When you use FINU, we automatically collect certain technical information, including:

  • device type;
  • operating system;
  • browser type;
  • IP address;
  • approximate location derived from your IP address;
  • language preferences;
  • application version;
  • device identifiers;
  • crash reports;
  • diagnostic information.

E. Usage Information

We may collect information about how you interact with FINU, including:

  • login activity;
  • pages viewed;
  • features used;
  • buttons clicked;
  • session duration;
  • AI usage;
  • subscription activity;
  • preferences;
  • performance metrics.

This helps us improve FINU and better understand how users interact with our Services.

3. How We Use Your Information

We use your information to:

  • create and manage your account;
  • provide AI-powered financial assistance;
  • personalize your experience;
  • analyze financial information you choose to provide;
  • improve AI-generated responses;
  • detect fraud and security threats;
  • communicate with you;
  • provide customer support;
  • process subscription payments;
  • comply with legal obligations;
  • improve the performance, reliability and security of FINU.

We do not sell your personal information.

4. Artificial Intelligence

FINU uses artificial intelligence to provide insights, recommendations and conversational assistance.

Your interactions with the AI assistant may be processed to:

  • respond to your requests;
  • improve response quality;
  • detect misuse;
  • enhance AI safety;
  • develop new AI capabilities.

Where possible, we seek to minimize unnecessary processing of personal information when improving our AI systems.

AI-generated responses are automatically generated and may not always be accurate or complete.

Please refer to our Terms of Service for additional information regarding the limitations of artificial intelligence.

5. Legal Basis for Processing

Where required by applicable law, we process personal information based on one or more of the following legal grounds:

  • your consent;
  • performance of our contract with you;
  • compliance with legal obligations;
  • our legitimate business interests;
  • protection of vital interests;
  • other lawful bases permitted by applicable law.

6. Cookies & Similar Technologies

FINU uses cookies and similar technologies to:

  • keep you signed in;
  • remember your preferences;
  • improve website performance;
  • analyze traffic;
  • enhance security;
  • personalize your experience.

Types of cookies we may use include:

Essential Cookies

These cookies are necessary for the operation of FINU and cannot generally be disabled.

Performance & Analytics Cookies

These cookies help us understand how users interact with our Services so we can improve functionality and user experience.

Functional Cookies

These cookies remember your preferences, language settings and other customization choices.

Security Cookies

These cookies help protect user accounts, prevent fraud and maintain the integrity of our Services.

You can manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of FINU.

7. Data Retention

We retain personal information only for as long as necessary to:

  • provide the Services;
  • comply with legal obligations;
  • resolve disputes;
  • enforce our agreements;
  • improve FINU.

Retention periods vary depending on the nature of the information and applicable legal requirements.

When information is no longer required, we will securely delete, anonymize or de-identify it where appropriate.

FINU Privacy Policy (Part 2)

8. How We Share Your Information

We treat your personal information with care and do not sell your personal information to third parties.

We may share information only where necessary to operate FINU or where required by law.

This may include sharing information with:

A. Service Providers

We work with carefully selected service providers that help us operate FINU, including providers of:

  • cloud infrastructure;
  • artificial intelligence;
  • customer support;
  • analytics;
  • communications;
  • identity verification;
  • payment processing;
  • security and fraud prevention;
  • software development;
  • hosting and data storage.

These providers are contractually required to protect your information and may only use it to perform services on our behalf.

B. Licensed Financial Partners

Where you choose to access financial products or services through FINU, we may share information with appropriately licensed third-party partners as necessary to facilitate those products or services.

Such partners process your information under their own privacy policies and regulatory obligations.

C. Legal Requirements

We may disclose personal information where we believe disclosure is reasonably necessary to:

  • comply with applicable law;
  • comply with court orders or lawful requests from government authorities;
  • enforce our Terms of Service;
  • protect the rights, safety or property of FINU, our users or others;
  • investigate fraud, abuse or security incidents.

D. Business Transactions

If Emerge LLC undergoes a merger, acquisition, financing, corporate restructuring or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.

9. International Data Transfers

FINU may process or store information in countries other than your country of residence.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are implemented in accordance with applicable laws.

By using FINU, you acknowledge that your information may be transferred, processed and stored in jurisdictions outside your own.

10. Data Security

Protecting your information is a priority.

We implement commercially reasonable technical, organizational and administrative safeguards designed to protect personal information from:

  • unauthorized access;
  • accidental disclosure;
  • alteration;
  • misuse;
  • destruction;
  • loss.

Examples of safeguards may include:

  • encryption in transit where appropriate;
  • encryption of sensitive information where appropriate;
  • secure authentication mechanisms;
  • access controls;
  • monitoring and logging;
  • periodic security reviews.

Despite our efforts, no internet service or electronic storage system can be guaranteed to be completely secure.

Users are encouraged to protect their account credentials and notify FINU immediately if unauthorized access is suspected.

11. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • access your personal information;
  • update inaccurate information;
  • request deletion of your information;
  • request correction of incomplete information;
  • object to certain processing activities;
  • request restriction of processing;
  • withdraw consent where processing is based on consent;
  • request a copy of your personal information in a portable format where applicable.

To exercise your rights, please contact us at:

hello@meetfinu.com

We may request additional information to verify your identity before processing your request.

Certain requests may be limited where permitted or required by law.

12. Marketing Communications

From time to time, FINU may send:

  • product updates;
  • educational content;
  • feature announcements;
  • newsletters;
  • promotional offers.

You may unsubscribe from marketing communications at any time by following the instructions contained within those communications.

Even if you opt out of marketing, we may still send important account-related or legal notices.

13. Children's Privacy

FINU is intended for individuals who are at least eighteen (18) years old or the legal age of majority in their jurisdiction.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate authorization where required, we will take reasonable steps to delete that information.

If you believe a child has provided us with personal information, please contact us immediately.

14. Third-Party Websites & Services

FINU may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of those third-party services.

We encourage users to review the privacy policies of any third-party services they choose to access.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our Services;
  • changes to applicable laws;
  • improvements to our privacy practices;
  • introduction of new products or features.

When material changes are made, we will make reasonable efforts to notify users through the FINU application, our website or other appropriate communication channels.

The "Last Updated" date at the beginning of this Privacy Policy indicates when it was most recently revised.

Continued use of FINU following the effective date of an updated Privacy Policy constitutes acknowledgment of those changes.

16. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

Emerge LLC
Sharjah Media City (Shams)
United Arab Emirates

Brand: FINU

Email: hello@meetfinu.com

Website: https://meetfinu.com

We will make reasonable efforts to respond to privacy-related inquiries promptly and in accordance with applicable law.

17. Your Trust Matters

Privacy is fundamental to FINU's mission.

We are committed to handling your information responsibly, protecting your privacy and being transparent about how your information is collected, used and safeguarded.

As FINU evolves, we will continue to improve our privacy practices while helping people become better with money through artificial intelligence.

Thank you for trusting FINU.